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Low-cost online gambling content is usually AI-generated by an Indian writer. And, there are very few Indian writers with gambling industry experience. The standard of content could be better. Some clients have spent between €50,000 and €250,000 to set up an online white-label casino or poker website. And I always explain to them the importance of good, authoritative and engaging content for SEO and the brand. Many take my advice and employ my services to create content or employ experienced content writers. However, some do not….. AI Produced Gambling Content Repetitive, stale, boring, and unimaginative are words that I think of when reading AI-produced gambling content. I can tell immediately if an online casino uses AI to create content or purchases content from writers that use AI. Even some writers with a bit of industry experience will use AI to create a draft of a subject and then re-write it. However, even this is easily spotted. Lousy SEO, Keyword Stuffing AI does not use good SEO practises such as headers, and it over-uses keywords. Headings and structure of composition are essential for SEO. Google algorithm detects the overuse of keywords and scores this method poorly. If search engines cannot find your website due to bad SEO, then the content you paid for by writers you found on a website such as ‘Fiverr’ or ‘Freelancer’ has the opposite effect. E.A.T Me AI scrapes the internet for the subject matter and assembles it in a template. AI does not fact-check the information. Due to the amount of plagiarism of gambling-related copy online, the AI-produced content will likely be flagged by Google as duplicated or copied material. EAT is a check that the Google algorithm makes on all website content. EAT stands for Expertise, Authoritative and Trustworthy. If EAT flags your content, it will be scored low and marked down in the ranking of search engines. “Nothing to See Here” Generally, people do not buy two newspapers and read the same news stories in both papers. AI does not create; it copies. So if you only use AI-generated content, you have nothing new, nothing that players will find interesting or entertaining as they will have seen it before. No Sense of Humour I was writing this little post and used a header that I found amusing, and AI could not do that. fb88 does not have a sense of humour. Marketers use humour in different ways, and it can be very successful. Humour can break up dry content or be used as engaging padding. Think how successful Paddy Power has been with funny, albeit sometimes controversial, content to market the brand. In Conclusion I was writing this little post and used a header that I found amusing, and AI could not do that. AI does not have a sense of humour. Marketers use humour in different ways, and it can be very successful. Humour can break up dry content or be used as engaging padding. Think how successful Paddy Power has been with funny, albeit sometimes controversial, content to market the brand.